The United Soybean Board is reaching out to consumers to show how sustainable soybean-based products are used in homes.
Lisa Humphreys at the United Soybean Board tells Brownfield they did foundational research around consumer perception of soy products. “We found out that people really don’t have a negative or a positive perception of soy, they just don’t know where it shows up, so we have a number of investments underway to really just increase visibility to all of the fantastic solutions that soy provides.”
Humphreys says USB has been working to help consumers who know very little about soy to become advocates for over one thousand sustainable soy-based products.