The Iowa Pork Producers Association is hoping a football-themed play on words will help drive demand for ham and bacon this fall.
IPPA president Trish Cook, a pig farmer from Buchanon County, says a photo of two Iowa State University football players went viral after the first game of the season.
“And they’re names are Hamann and Bacon, and people had kind of messaged Iowa Pork and said this is an opportunity you might want to pounce on.
