New Channel Brand Experience explained

New Channel Brand Experience explained

Bayer recently took 10 regional seed brands across the country and integrated them into the Channel brand. Brownfield talked with Chris Turner, U.S. Country Division Head for Bayer at Farm Progress Show about what this means for growers.

Turner explained by integrating the 11 brands into one, it unlocks quicker availability and adoption of technology for customers who have been buying through the regional brands. He said there is little to no change in the network that supports the brands and no change in dealer network.

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