Will consumer demand hold as beef prices climb?

Will consumer demand hold as beef prices climb?

A market analyst is watching how consumer demand for beef holds as retail prices rise.

Gary Morrison with Urner Barry says supplies are tightening.

“Is that going to shoot prices up like it did the last time we came out of a tightening cycle, or is the economy going to overshadow and outweigh that and cause people to start to really trade down into other proteins?”

He tells Brownfield there have been black swan events impacting the beef market every year since a fire at the Holcomb, Kansas Tyson plant in 2019.

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