Certified Angus Beef has launched a new product to meet evolving consumer demands. The organization has partnered with Niman Ranch to include grass-fed beef as part of its offering.
John Stika is president of CAB. “We all want choices and I think today’s consumers, when it comes to beef, when it comes to the food they purchase, they want choices and they want probably more choices than we’ve ever offered before as a food community,” he says. “And Certified Angus Beef-Grass Fed is just one more step in offering consumers more choices.”
He tells Brownfield the collaboration with Niman Ranch was a logical first step to expand the offering. “They’ve actually offered a grass-fed product for almost a year,” he says.