Photo provided by Illinois Farm Families
A series of commercials set to premier during the Super Bowl aims to educate viewers that 96% of Illinois farms are family owned.
New Berlin, Illinois farmer Marty Marr is featured in the campaign. He tells Brownfield research shows consumers believe that more than 50% of farms in the state are corporate owned.
“Farming has definitely changed over the years. It is big business in many ways because there is a lot of capital involvement trying to put a crop in the ground and raise a family.