The head of the International Dairy Foods Association says positioning dairy products as healthy will be critical to maintaining their inclusion in nutrition programs.
Michael Dykes says the USDA recently released a proposed rule which would reduce milk purchases in the Women, Infants, and Children’s program and limit access to fluid milk.
“The handwriting is on the wall for us—if we’re going to keep the programs and keep dairy positioned as a core part of the diet and healthy for you, we’re going to have to stay focused on health and wellness,” he says.
