A global agricultural consultant says farmers need to be bolder in promoting themselves on the products they produce.
John Stanely tells Brownfield the pandemic has only intensified consumers’ need to connect with their food and the people who produce it.
“I think it’s a time in the evolution of the industry where farmers need to expose themselves more to the consumer,” he says. “We live in a world where most people know their doctor, know their teachers at school, but they don’t know their farmer.”
He says on-farm retailing now offers farmers more potential for additional revenue compared to agritourism ventures.