The American Egg Board has launched the Eggcelerator Lab to drive industry innovation by bringing new products to market and increasing demand for eggs.
President and CEO Emily Metz says the innovation hub will increase opportunities for American egg farmers.
“That’s what it’s all about. The American Egg Board’s mission is to build demand for U.S. eggs and egg products. It’s to market eggs and egg products. If we’re able to recognize some of these opportunities that create increased demand for eggs, because you now have customers that were not using eggs in their product line and now potentially, through the Eggcelerator lab, will have either products or menu items that will feature eggs.