HLC Custom Beef comes with a personal touch 


HLC Custom Beef comes with a personal touch 

Word of mouth and strong relationships have been key for a Michigan beef producer to start selling directly to consumers.  

Robyn Fogarasi tells Brownfield she grew up in Flint, but after marrying a fourth-generation farmer, she’s found her fit marketing the family’s beef.

“I sell mostly quarters, halves, or wholes,” she says.

A close relationship with their butcher and personally delivering meat, putting a face to the farmer, Fogarasi says has created repeat customers and helped build their brand.

“I haven’t had a single client who went from store-bought beef to farm-fresh beef and went back to store-bought,” she says.  “All of my clients buy from us regularly.”

The Sterling farmer says plans are underway to build a feedlot barn to help expand their herd and, in the next three years, she wants to be entirely solar-powered.