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Busch Light unveils new “For the Farmers” can featuring John Deere equipment
For a limited time, consumers will see John Deere equipment featured on cans of Busch Light beer as the two brands partner to aid farmers.
The limited edition “For the Farmers” cans will be available at participating retailers May 16 – July 3. For each 24 or 30-pack case of 12 oz. cans sold, Busch Light will donate $1, up to a maximum of $100,000 to Farm Rescue, a non-profit providing aid to farm and ranch families that have experienced a major injury, illness or natural disaster. John Deere will match the donations.
The brands also plan to raise funds and awareness for Farm Rescue by hosting a ticketed Cornfield Cornhole event on May 21st in Big Bend, Wisconsin. The event will showcase a John Deere tractor and ground-posted slingshot catapulting hay bales wrapped in “For the Farmers” graphics across a corn field into an oversized cornhole board.
More information is available at Busch.com/forthefarmers.
