New head of ASA’s WISHH


New head of ASA’s WISHH

The American Soybean Association has named a new executive director of its World Initiative for Soy in Human Health program.

Gena Perry is currently the global strategy project director of WISHH and will be promoted as director on February 28th.

ASA director and WISHH Chair Gerry Hayden, a Kentucky soybean grower, says Perry is uniquely qualified to grow WISHH’s role in connecting global trade and development and is already growing partnerships and opportunities.