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National Pork Board looks to build trust through On-Farm Sustainability Reports
Pork producers are encouraged to participate in a new Checkoff-funded program designed to help build consumer trust.
Minnesota Pork director of marketing and public policy engagement Lauren Servick tells Brownfield the National Pork Board’s On-Farm Sustainability Reports highlight modern practices that demonstrate continuous improvement.
“We’ve often said farmers are always striving for continuous improvement, and these On-Farm Sustainability Reports are our proof point in that.”
She says the unique data of each farm will be aggregated into a national report.
“So we continue to share the sustainability story of pig farmers with our end users, like our food service, grocery, and even potentially in the future to share with legislators and other people who want to learn more about sustainability for pig farms.”
