An ag leadership expert says producers are missing the point when sharing their story
An ag leadership expert says producers are missing the bigger picture when sharing their stories.
Matt Rush, a fourth-generation farmer from New Mexico known as “The GOODER Guy,” says people usually want to know why agriculture is good for them. “I can sum it up in three words: get over yourself. If I can get a producer to get over themselves and understand it’s not about them, that takes a lot of nerves out of it one, but getting over yourself saying “hey how do we make it applicable to somebody else,” Rush says. “It’s not just about us telling what we do or why we do it but why it matters to somebody else.”
He tells Brownfield producers could create an ally by asking questions. “We need non ag people supporting us on congressional issues, on county commission boards and any kind of political environment and field,” he says. “If we can get someone not from our industry and stand up for our industry, that’s a gold mine.”
He says it’s gotten “exponentially” easier to tell stories with the use of social media.
Rush spoke with Brownfield during the Nebraska Farm Bureau Annual Convention.