Diversifying the market for U.S. soybeans


Diversifying the market for U.S. soybeans

The U.S. soybean industry remains committed to market diversification.

Karey Claghorn is the senior director for international marketing programs with the U.S. Soybean Export Council.

“When the trade war started with China, our number one customer, the U.S. Soybean Export Council set out to diversify and to grow markets,” she says. “Through that process we built great relationships and our boots on the ground have built really good programming in many areas.”

She says there are several countries that have become a major U.S. customer.  

“Countries like Egypt that have grown six times over the last several years, we also look at countries in the last 10 years like Vietnam who had virtually no crush sector and now they have a robust crush sector that’s growing,” she says. “We’ve been diversifying markets in Pakistan and Bangladesh, and we have a great relationship in those markets and we will continue to work in those markets even those we know that China’s demand is still there.”  

USSEC helps build a preference for U.S. soybeans and soybean products.

“U.S. soy brings so much value to customers and it’s important  to be able to get that value around the world to share in many of these growing industries,” she says. “The demand for protein is growing exponentially.”

Brownfield interview Claghorn during Trade Talk at the 2021 NAFB Convention.

Audio: Karey Claghorn