Consumer trend: awareness of microbiome as central to wellness

Healthy Living

Consumer trend: awareness of microbiome as central to wellness

Awareness of the microbiome as central to wellness has grown over time.

ADM, a global leader in nutrition, has released its second annual list of global consumer trends. One of the trends highlighted this year is the recognition of microbiome as the root of wellness.

Data suggests that nearly 60 percent of global consumers are aware of the potential benefits that bacteria in the digestive system can have on their overall health. And, consumers are looking for foods, beverages, and supplements that support gut health and overall well-being.

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