Minnesota Farm Bureau creates new ways to connect with fairgoers
Minnesota Farm Bureau has created new ways to connect with consumers during the State Fair.
MFB Foundation director Ruth Meirick says they’ve added exhibits to their building on the fairgrounds designed to make an impression on fairgoers in about nine seconds.
“Our exhibits focus mainly on the fact that we want to teach people that agriculture goes beyond the dinner plate and dinner table. It’s about value-added agriculture and all of the things that we use in our daily life that come from agriculture that people might not think of.”
She uses aluminum, fabric softener, soap, and medicine as examples.
There are also large cutouts of farm animals in front of the building that when looked at with decoder glasses, reveal products that come from each animal.
“We wanted to be very mindful of COVID, so it’s something that somebody picks up on their own. They fill out a little card that says ‘Five things you use in your daily lives, write five things that surprise you.’ And they fill out their card and bring it back. They keep the glasses (and) card then they win a prize.”
The Minnesota State Fair runs through Labor Day.