Michigan asparagus hitting stores now
Asparagus harvest is underway in the nation’s top producing state and a new marketing grant will focus on supporting local farmers.
Michigan Asparagus Advisory Board executive director Jamie Clover Adams tells Brownfield significant increases of imports during the U.S. asparagus season has led to historically low returns and has been threatening the viability of growers for the past several years.
“It’s the largest and biggest effort we’ve ever had so we’re really looking forward to the returns that we can help growers with with that marketing effort,” she says.
Clover Adams says the marketing efforts utilizing a USDA Specialty Crop Block grant to help consumers identify Michigan asparagus with purple produce bands, saying Michigan or domestically produced and Bronto spear labels. “It’s bigger around then say asparagus from other parts of the country,” she explains.
Clover Adams says they’ve also enlisted nutritionists and social media influencers to promote fresh asparagus which will be harvested through June.