Strong preference for beef but firm support of plant proteins
A study commissioned by the Cattlemen’s Beef Board shows a strong preference for beef but firm support of plant-based proteins.
Co-author Glynn Tonsor with Kansas State University says they surveyed three-thousand consumers.
“One of the first things we note in the report is beef is consumed about three times as often as these plant-based proteins.”
Close to 70% of those surveyed identified as regular meat eaters.
Tonsor says a related finding might be surprising to some.
“There’s several folks that had beef in one meal and plant-based in another meal. So, the same person could be consuming both of these products, that’s the point. That’s not the most common. I don’t want to mislead folks. But, it is inaccurate to treat them as exclusive.”
Tonsor says meat eaters were willing to pay close to $2.00 more for a beef burger in a restaurant by comparison and those eating an alternate diet would pay more for a plant-based burger.
Tonsor says protein demand is strong which is a pull for new protein sources and increased demand for existing ones.