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E-commerce to play a huge role in dairy’s new normal
An official with a leading consumer analytics company sees e-commerce playing a much larger role in dairy sales moving forward.
IRi executive VP of market and shopper intelligence Larry Levin says that’s not a surprise. But what he is surprised by is how the COVID-19 pandemic has accelerated that trajectory.
“Twenty-five percent of the population have tried online. For 70 percent of those people, it really struck a great chord. So they’re going to continue to buy online.”
Presenting during last week’s Dairy Experience virtual forum, he emphasized the importance of product handling and enhancing partnerships with delivery companies.
“So the (consumer) has confidence around our products.”
Levin also stressed the continued promotion of dairy’s health and wellness message.
“Teach people how to better buy and better use (dairy).”
He says the dairy industry must remain innovative to connect with consumers whose buying behaviors have changed dramatically since the start of the pandemic.
