Update from President of North America, Bayer Crop Science
Lisa Safarian, President, North America, Bayer Crop Science said 2019 was an incredibly challenging year for farmers across the Midwest. She told Brownfield Bayer’s goal last year was to stay as close to farmer customers as possible and support them in any way possible, and that is the plan for 2020.
Bayer recently announced the discovery of a new mode of action. It is in the very early stages, but Safarian told Brownfield it looks very positive in terms of control of grasses. It is the first new mode of action that has been brought forward in the last 30 years. It also fits in with Bayer’s sustainability pledge to farmers.
Safarian told Brownfield Bayer’s research and development pipeline for corn and soybean products is full.
Safarian is pleased with the smooth transition as Monsanto became part of Bayer Crop Science.
Brownfield sat down with Safarian at the 2020 Commodity Classic: