Muscatine Power and Water has officially entered the state-sponsored “It’s in the Water” contest which will award one Iowa community with a custom water tower graphic wrap, designed by an Iowa artist. MP&W has submitted a required video presentation which will be subject to a public online voting through Oct. 11 Residents are encouraged to vote early and often.
“Needless to say, we are in it to win it,” said Erika Cox, Director of Customer and Technology Experience, “but now that we’ve got your attention, we need your VOTE! This is a popularity contest and the community whose video gets the most votes will win.”
Cox noted that the Utility was already planning to repaint the water tower in 2020 and when Governor Reynolds announced this contest at the Iowa State Fair, “we knew we wanted to take a shot at winning the custom design.”
“Besides the cost savings, winning the contest would give us just one more opportunity to put Muscatine in the statewide spotlight and expose us to untold thousands of people via the Internet. It’s very important for people in Muscatine as well as friends and family anywhere, to cast their votes daily until October 11th.”
Cox reiterated that votes from anyone with a Facebook account will be accepted — local people friends, family, and acquaintances anywhere. If you don’t have a Facebook account, now may be a great time to start. She also reminded that because it’s not limited to local residents, everyone should share the links with friends and family, wherever they are.
The statewide online competition seeks to promote the importance of water within communities as well as community pride and is authorized by the Iowa Finance Authority. The winning city will receive the custom water tower wrap (valued at $2,500), designed by Iowa artist Laura Palmer, who just so happens to be a former resident of Muscatine!
The Iowa Finance Authority has set up a special website where anyone, anywhere with a Facebook account may vote for their favorite community video and may vote once per every 24 hours through Oct. 11 (at 5 p.m. CT), with the winner announced the week of Oct. 14. This is a pure popular vote with the highest number of votes winning the contest. At press time, the web address had not been released. Check mpw.org or facebook.com/MPWUtility for updates.
The production of the video was aided by dozens of community residents, businesses and organizations, including the Greater Muscatine Chamber of Commerce and Industry, Convention and Visitors Bureau, City of Muscatine, National Pearl Button Museum and Muscatine County Conservation.
The theme of the video is “Immerse Yourself in Muscatine” and since every vote counts, the public is encouraged to not only vote every day, but to also like and share and posts or websites related to the contest.