Veteran of radio sales always learning

 Over the 19 years she’s been selling radio out of the Radio Farmhouse, Debbi Hendriks has seen a lot of changes.

“I seen good times and seen some challenging times,” says Vintage Sound, KWPC & The Voice of Muscatine Account Executive Debbi Hendriks.

Even through the many different employees, general managers, and owners, Hendriks still brings enthusiasm and positivity to her job.

“The radio station has been here since 1946 and it’s not going anywhere,” she says.  “Muscatine radio has always been about community first.  The station has always about wanting to do better for the community.”

Many may remember Debbi from her years long ago as the Sales Manager at the Muscatine Sears store.  She said John Schwandke, the station owner back then asked her once about selling radio.

“It scared me a little … I didn’t think I could sell radio,” she said.  But the others at the radio stations continued to pursue her until she interviewed and landed the job.

Today she says JAM Media Solutions is one of the best things ever to happen to the Radio Farmhouse.

“Jonathan Mason and JAM Media has been nothing but good to me,” she says.

Nearly two decades later, she continues to help Muscatine businesses reach their customers through radio and now newspaper and digital advertising.

“I don’t like to sell a client something they don’t need,” says Debbi.  “In fact, my clients are now really more like friends than customers.”

As she looks back over the years, she talks about the changes in direction advertising has taken.  She said in the beginning she just sold radio spots, but now she can offer her clients newspaper advertising to every household in Muscatine County as well as digital advertising on the company’s websites and social media pages.

“There’s always something new in media sales,” says Debbi. “I’ll never quit learning.”