When you think of pageants, what do you imagine? Heather and Stacy DeLong would say they think of gorgeous gowns.
Heather and Stacy DeLong opened Le Chic Prom and Pageant Boutique in July 2012. “We were both on the board for Miss Muscatine and my husband helped with Miss Iowa. When we would do wardrobe for our girls, there wasn’t anywhere local and we were having to go other places like Chicago to find gowns,” said Heather DeLong.
Le Chic dresses girls all over the country. “Washington is the furthest away someone has ever traveled to shop with us, but we ship dresses anywhere in the country,” said Heather. Heather said she thinks what sets them apart from other stores is their customer service. “In Chicago we would go to these 10,000-square-foot stores and you have to take a number just to get into a dressing room and you might not even get helped by the staff,” she said. At Le Chic, they do their best to work one-on-one with every customer. Their posted hours are limited but they have private appointments during the day, which allows them to give more personalized attention to each customer. Heather said, “My husband and I both work full-time jobs, so this is more of a hobby than a job for us. It’s something we enjoy doing.”
Heather said one of her favorite parts of owning the boutique is seeing their girls in their gowns on television. “We have dressed on the Miss America stage, five Miss Iowas, three Miss Montanas, one Miss West Virginia, and one Miss Nebraska. And we have dressed on the Miss America’s Outstanding Teen stage, three Miss Iowa’s Outstanding Teens, and one Miss Montana’s Outstanding Teen.”
“I think there is a misconception about sizes and price-points. After being open for a few years, we’ve seen what our customer base is like, and we carry a variety of sizes and prices to accommodate any customer,” said Heather. She feels that the best part of their business is the rewarding feeling of helping someone find the perfect dress.